Digital screen placement, timing, and creative clarity were optimized using behavioral analytics — turning passive visibility into measurable shopper engagement.
Behavior-led adjustments transformed in-store screens from passive media into active engagement drivers.
Spinneys deployed entrance digital screens across stores but engagement remained below network benchmarks. High ad volume didn't translate into meaningful attention or shopper action.
High exposure but low meaningful engagement.
Defined transition, impulse, and destination zones to understand attention windows.
Tracked detections, views, and relevant views across 1.2M+ ad plays.
Simplified visuals and aligned messaging with shopper mindset.
Adjusted content to match morning, lunch, and evening shopping behavior.
More attention, stronger relevance, and higher engagement with in-store media.
Placement and context determine whether content is actually seen.
Simple, focused visuals outperform crowded layouts.
Content aligned with shopper missions performs significantly better.
When placement, message, and timing align, attention becomes action.
optml analyzes visual attention, context fit, and cognitive clarity to show what to fix before you spend budget.