Capture any creative.
Test it across real marketing contexts.
See what to fix before you spend money.
Screenshot any ad or landing page — or upload a creative asset.
Review detected elements (headline, CTA, logo, imagery) and select the marketing context. This ensures the analysis matches how the creative will actually be used.
Analyze visual impact, cognitive load, and contextual performance in minutes.
See where it will perform, what's hurting conversion, and how to improve it.
Every report turns your creative into a clear performance breakdown.
Clear snapshot of performance scores and priority fixes.
See predicted attention flow and visual hierarchy issues.
Test how the creative performs across different marketing environments.
Understand exactly what's pushing performance up or down — and what to change.
Ask direct questions about your creative and get actionable recommendations.
Creative doesn't fail randomly. It fails when attention, relevance, and cognitive clarity break down.
In crowded digital feeds, attention is the first filter. If visual hierarchy is weak, your message is ignored.
optml models attention flow and visual weight to predict whether key elements (headline, CTA, product) are seen first or missed entirely.
Relevance changes depending on where the user is in their decision journey. A creative built for exploration performs differently in a conversion-focused environment.
optml evaluates whether your message intensity, CTA strength, and information density match the selected marketing context.
When a creative asks the brain to process too much, performance drops. High cognitive load reduces clarity and slows decision-making.
optml analyzes structural complexity, message density, and competing focal points to estimate whether your creative feels intuitive or overwhelming.
optml combines visual modeling, behavioral research, and machine learning to simulate how creatives perform before launch.
Trained on multi-year research into visual attention, consumer decision triggers, and message processing patterns.
Machine learning models trained on large-scale creative performance data to estimate visual impact and contextual fit.
Predictive heatmap simulations estimate how users scan and process your creative.
NLP enables conversational analysis of your creative so you can ask direct questions about performance and improvement.
The system improves as more creative performance data is analyzed.
Fix → Re-test → Improve → Launch with confidence.
Validate changes in minutes and iterate before spending real budget.
optml is designed for pre-launch validation.
Free 3 tests · No credit card required